Jan
01

Giordano (clothing)

Giordano, International Limited is a Hong Kong retailer of men’s, women’s and children’s quality apparel founded in 1981 by Jimmy Lai. Giordano has become a pioneer of customer service in the Asia-Pacific region and, as of January 2008, currently employs more than 11,000 people and operates 1800 stores worldwide in 40 countries.liquidation closeoutsAs of 1996, Jimmy Lai no longer owns the company and its current Chairman and CEO is Peter Lau Kwok Kwen, a Chinese-Canadian. Although based in Bermuda the company’s principal global operations run out of Hong Kong[19]. The company is Asia-Pacific’s most successful retailer and sells its name under the brands of “Giordano”, “Giordano Concepts”, “Giordano Junior” and “Giordano Ladies”[20][21]. Giordano has been publicly listed since 1991 and since then trades on the Hong Kong stock exchange under the ticker symbol 709.HK[22]. Giordano’s success is measured by the company’s relentless focus o pure acai berry n its five corporate business values of quality, knowledge, innovation, simplicity and service[23]. The company has its own apparel manufacturing division where many of its own clothing styles are produced[24]. Giordano is also renowned for its basic and practical men’s, women’s, and children’s T-shirts and trousers, especially denims. In comparison, Giordano is very similar to the American based retailer The Gap. Lai Chee Ying, Jimmy Lai in English, was born into poverty in mainland China’s Guandong Province in 1948. At the age of 12 Lai was smuggled by his family into Hong Kong which at the time was still under British colonial control. Through relatives Lai easily managed to ascertain work at a local textile factory and by the age of twenty had succeeded in becoming the company’s General Manager. With his first end of year bonus of $1000 dollars, along with all his life savings, Lai decided to trade on the Hong Kong stock exchange.

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